Rizamo vs mLabs
The inbox is included, and your agents and your code get an API and webhooks.
- Plan and schedule
In mLabs: You in the calendar, or an agent through its MCP in beta. With Rizamo: Your agent, with your own fields on every post. - Answer comments and DMs In mLabs: mLabs Chat, an add-on for each brand. With Rizamo: Included. Your agent replies and hands you the hard ones.
- Connect your own tools In mLabs: No public API or webhooks. With Rizamo: REST API and signed webhooks on every account.
- Two accounts on one network In mLabs: A second brand, billed again. With Rizamo: One profile, billed per account.
Ask, don't click
The same jobs you do in mLabs, done by your agent in Rizamo. You review the result.
- Plan next week for Café Lumen from last month's best posts. Drafts only.
- get_analytics
- list_posts
- create_post ×5
- 5 drafts in the calendar · Café Lumen
- Answer this morning's Instagram comments. Send complaints to Ana.
- list_threads
- reply_to_thread ×12
- update_thread ×2
- 12 replied · 2 assigned to Ana
- Write October's report for every client, one page each.
- list_profiles
- get_analytics
- list_posts
- 3 reports ready · reach up 12% on Café Lumen
Price at your size
Seats are unlimited on Rizamo. You pay for the accounts you connect.
- $32
- mLabs $29.26
mLabs costs $2.74 less at this size.
mLabs bills brands in reais. We assume 4 accounts per brand on monthly billing, at R$5.014 per dollar. Its inbox, mLabs Chat, adds R$19.90 per brand. Above 9 brands the price is a quote.
Feature by feature
What each one offers today.
| Feature | Rizamo | mLabs |
|---|---|---|
| Pricing | ||
| Free plan | 2 accounts, unlimited posts | 7-day trial, no card |
| You pay per | Connected account | Brand, R$49.90 a month |
| Team seats | Unlimited | Unlimited |
| Agents | ||
| MCP server for Claude and ChatGPT | Read and write | Beta, OAuth |
| Agents can draft and schedule posts | ||
| Agents can answer comments and DMs | With the Chat add-on | |
| Custom fields on posts | Typed and filterable | Tags on workflow items only |
| Public API | REST and OpenAPI | No public API docs |
| Webhooks | Signed, with replay | None documented |
| Your team | ||
| Calendar and drafts | ||
| Approval flow | Drafts plus a custom field | Client links, no login |
| Client access | View access per profile | Branded client portal |
| AI writing assistant | Your own agent, via MCP | Credits |
| Comments and DMs inbox | Add-on, with WhatsApp | |
| Analytics | ||
| PDF and branded reports | Soon | PDF or PPT, white-label |
| Canva | ||
| Reach | ||
| Networks | 3 live, 6 soon | 9 |
Yes Partial No Soon
Monthly list prices in USD, checked on 21 Oct 2026 at mlabs.com.br/planos, mcp.mlabs.io and ajuda.mlabs.com.br. mLabs is a trademark of its owner. Something out of date? Tell us and we fix it.
Which one fits
Both run your social media. The difference is who does the work.
Pick Rizamo if
- Your inbox should be included, not an add-on for each brand.
- You build on an API and webhooks, not only an MCP in beta.
- A brand has two accounts on the same network.
- You store your own data on every post in typed custom fields.
Pick mLabs if
- You want support in Portuguese and billing in reais, with PIX or boleto.
- Clients approve posts by link, without logging in.
- You want white-label reports and a client portal.
- You need YouTube, Pinterest, Google Business or a WhatsApp inbox today.
Try it next to mLabs
Each mLabs brand becomes a Rizamo profile, with the same accounts.
- 1
Connect the same accounts to Rizamo. The networks let both tools stay connected.
- 2
Add Rizamo to Claude, ChatGPT or any agent.
{ "mcpServers": { "rizamo": { "url": "https://mcp.rizamo.com/mcp" } } } - 3
Give your agent one profile for two weeks. Keep mLabs for the rest, then compare.
Quick answers.
Does mLabs work with Claude and ChatGPT?
Yes. mLabs has an MCP server in beta that publishes, reads its inbox and handles approvals. Rizamo adds a public REST API, webhooks and custom fields.
Is Rizamo cheaper than mLabs?
With the inbox, yes: mLabs Chat adds R$19.90 per brand, and with it Rizamo costs less at every size mLabs lists. Without the inbox the two are close: 10 accounts cost $32 on Rizamo and $29.26 on mLabs. Annual billing takes about 40% off mLabs.
Can I pay in reais?
Not yet. Rizamo bills in US dollars. mLabs bills in reais, with PIX, boleto or card.
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