← All channels
Facebook API for agents
Publish to Pages, read Page insights and answer comments and Messenger.
Facebook Facebook Pages
Live- Publish Text, link, photos, video, reels, stories
- Analytics Page, post, reel and story insights
- Comments Read, reply, like, hide, delete
- Messages Messenger, 24 h window
- Mentions & reviews Mentions
Publish
Every format the Facebook API allows, scheduled and retried for you.
1.91:1 Text and link
- Up to 5,000 characters
- Link preview, or several links with buttons
1:1 Photos
- Up to 10 photos, 10 MB each
16:9 Video
- One video with a custom thumbnail
9:16 Reel
- Vertical video from 3 to 90 s
9:16 Story
- Photo, or video from 3 to 90 s
AlsoFirst commentLocationPage mentionsLink buttons
Measure
Page and post numbers next to every post, up to two years back.
Page
FollowersViewsUnique viewsEngagementsReactions by typeFollows and unfollowsPage viewsVideo viewsFollowers by city and country
Post
ViewsClicksReactionsCommentsSharesVideo watch timeVideo retention
Reels and stories
PlaysAverage watch timeFollowers gainedRepliesShares
Answer
Everything that reaches the Page, in one list.
- Comments Read, reply, like, hide and delete.
- Messenger Reply within 24 hours, or 7 days with the human agent tag.
- Mentions Limited by Meta to public posts that tag the Page.
- Share the new blog post on the Café Lumen Page tomorrow at 12:00.
- list_accounts
- create_post
- Scheduled · Facebook · tomorrow 12:00
Good to know
- Pages only. Meta's API does not publish to personal profiles or groups.
- Reels and stories must be exactly 9:16.